Originally, guerrilla marketing tactics have been used as low cost, unconventional methods to get quick attention in the promoting of a product or a service. The use of sticker bombing, flyer posting, street corner, costumed characters, and other different techniques have been used.
In recent times, guerrilla marketing tactics have included the promotion of a product or a service through a network of individuals, organizations or groups that work together to popularize an item or product, or by using such bizarre methods as flash mobs, internet marketing methods, and viral marketing campaigns.
Guerrilla marketing was coined to be used in conjunction with the term guerrilla warfare, which employs unusual tactics that are not expected in order to win a battle. Initially, this tactic was only employed by medium to small businesses, but lately, even large businesses are employing these techniques in order to snare more business.
Rather than be tied to a huge advertising budget, a guerrilla marketing campaign can use methods of promotion that rely on ingenuity, effort, guts, patience and energy. Usually these types of campaigns are unconventional in nature, unexpected, potentially interactive with the potential customers, and occur in unexpected locations and places.
The many methods of a guerrilla marketing campaign can include promotion driven public appearances in public places, giveaways of products at fairs, promotions and public venues, public relations stunts, flash-mob presentations, and targeted promotions.
Now, with digital technology becoming very much the vogue, guerrilla marketing tactics are moving rapidly onto an online presence with all kinds of promotions designed to get the attention of the prospective customer, and close him or her in one fell swoop.
This technique of marketing is usually pretty good at getting the attention of the prospective customer, but it also has to deliver the goods as far as getting the sale closed. So once an offer is made through a high energy, positive, enthusiastic promotion, there must be something of value offered to the customer in addition to the product.
It could be a discounted price on the product for a limited period of time. It could be a companion product of service offered, or just plain old common sense that is presented in a different way that is unusual enough that a person can't help but buy.
Guerrilla marketing must be hard hitting, clear in nature, and it must offer something of real value that is instantly clear to the prospective customer, or it will not work. On the other hand, if it is unique enough, it could be just the thing, so don't hesitate to use it if it fits you and your product.
In recent times, guerrilla marketing tactics have included the promotion of a product or a service through a network of individuals, organizations or groups that work together to popularize an item or product, or by using such bizarre methods as flash mobs, internet marketing methods, and viral marketing campaigns.
Guerrilla marketing was coined to be used in conjunction with the term guerrilla warfare, which employs unusual tactics that are not expected in order to win a battle. Initially, this tactic was only employed by medium to small businesses, but lately, even large businesses are employing these techniques in order to snare more business.
Rather than be tied to a huge advertising budget, a guerrilla marketing campaign can use methods of promotion that rely on ingenuity, effort, guts, patience and energy. Usually these types of campaigns are unconventional in nature, unexpected, potentially interactive with the potential customers, and occur in unexpected locations and places.
The many methods of a guerrilla marketing campaign can include promotion driven public appearances in public places, giveaways of products at fairs, promotions and public venues, public relations stunts, flash-mob presentations, and targeted promotions.
Now, with digital technology becoming very much the vogue, guerrilla marketing tactics are moving rapidly onto an online presence with all kinds of promotions designed to get the attention of the prospective customer, and close him or her in one fell swoop.
This technique of marketing is usually pretty good at getting the attention of the prospective customer, but it also has to deliver the goods as far as getting the sale closed. So once an offer is made through a high energy, positive, enthusiastic promotion, there must be something of value offered to the customer in addition to the product.
It could be a discounted price on the product for a limited period of time. It could be a companion product of service offered, or just plain old common sense that is presented in a different way that is unusual enough that a person can't help but buy.
Guerrilla marketing must be hard hitting, clear in nature, and it must offer something of real value that is instantly clear to the prospective customer, or it will not work. On the other hand, if it is unique enough, it could be just the thing, so don't hesitate to use it if it fits you and your product.
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